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cases:
Hot Stuff
Hot Stuff
Task
To provide promo code activations for participation in special offers and giveaways within a month.
Solution
To promote the check promo we made an efficient media split for the required KPI. We were promptly testing our hypotheses during the campaign which let us be as efficient as possible and get all the attention of the audience in the shortest time period.
To provide promo code activations for participation in special offers and giveaways within a month.
Solution
To promote the check promo we made an efficient media split for the required KPI. We were promptly testing our hypotheses during the campaign which let us be as efficient as possible and get all the attention of the audience in the shortest time period.
600 mil
showings
result
439%
of meeting promo code activaton target
6,7%
conversion form a click into a promo code activation
result
15 000
unique promo code activations
208 rub
promo code activation cost
result
13 rub
click cost
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