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cases:
KIAP
KIAP
Task
To strengthen the brand of "КИАП" law office, moving away from the abbreviation and focusing on the international market.
Solution
In 10 years, the use of abbreviations and Cyrillic letters has become outdated: now "КИАП" is top-ranked in Russian and European legal ratings, and works mostly with international clients. In order to update and strengthen the brand and focus on the international market, we decided to move away from the abbreviations.
To strengthen the brand of "КИАП" law office, moving away from the abbreviation and focusing on the international market.
Solution
In 10 years, the use of abbreviations and Cyrillic letters has become outdated: now "КИАП" is top-ranked in Russian and European legal ratings, and works mostly with international clients. In order to update and strengthen the brand and focus on the international market, we decided to move away from the abbreviations.
It is not "КИАП" anymore, but "KIAP"
Updated the logo and other visual identity elements with simple graphic forms. Whereas previously only the logo and color were among the set of expressive means, now we have added a branding technique, with which any medium can be easily branded.
The new logo and corporate identity reflect the brand’s leading position in the category, translating the image of a reliable partner with up-to-date, modern approaches to work.
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