Rebranding of Law Firm #1 in Chamber Europe Rating
CHALLENGE
Overall majority of law firms' names are built on surnames and are monotonous. The name KIAP also stands for the last names of the partners: "Korelsky, Ischuk, Astafiev and Partners".
The task is to strengthen the brand avoiding acronyms and focusing on the international market.
Solution
We transliterated the brand name into English and presented the logo as a set of symbols with simple geometric shapes.