cases:
LIVE WHERE YOU WANT, WORK AT "MAGNIT"

ABOUT THE PROJECT

Research shows that one reason for Magnit employees' dissatisfaction is the inability to travel extensively and freely. Resolving this often requires changing jobs or taking extended leave.

With the goal of inspiring employees to discover the world and foster team loyalty, the company has launched a program enabling job-secured relocation. Magnit offers employees who wish to live in a new city a new position and financial assistance.

CREATIVE CONCEPT

"Live where you want, work at Magnit" — that’s what we named the platform

For visuals, we used images of architecture and nature from Russian regions frequently chosen for relocation. Key image elements were scenic landscapes or a suitcase.

Information about the project was placed on a landing page and promoted through internal resources: social media, the app, and email newsletters.

DEVELOPMENT

DEVELOP-MENT

The project experienced development in both the summer and winter seasons, resulting in separate concepts and a unique employee value proposition.

RESULTS

We believe that a people-focused project, with advantages for both the employee and the employer, will be sustainable for years to come. Magnit will keep making it easier for employees to relocate, whether it’s short-term or permanent.

Anton Evdokimov, Creative Director

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