MAGNIT
HR Campaign for leading retail company
CHALLENGE
Monthly Magnit hires about 15,000 employees. Usually in summer, the number of responses decreases significantly.
How to overcome seasonality and keep the number of responses at the same level?
How to overcome seasonality and keep the number of responses at the same level?
Solution
We personalized messages for citizens of different cultural capital districts. We chose the favorite landmarks of St. Petersburg citizens in the districts where Magnit stores are located and created creatives with evident visual images and catchy taglines.
By 41%
We successfully increased the number of responses during the low season compared to last year.
MAGNIT
HR Campaign for leading retail company
PROBLEM
Magnit hires about 15,000 employees every month. In the summer, the number of applications is notably reduced.
Solution
We have personalized messages for residents of different cities. We have chosen the favorite sights of residents in areas with Magnit stores and developed creatives with recognizable images and meaningful taglines.
41%
we increased the number of applications during the low season compared to last year.
TASK
Overcome seasonality and keep the number of job applications at the same level.
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