HR Campaign for leading retail company
Monthly Magnit hires about 15,000 employees. Usually in summer, the number of responses decreases significantly.
How to overcome seasonality and keep the number of responses at the same level?
We personalized messages for citizens of different cultural capital districts. We chose the favorite landmarks of St. Petersburg citizens in the districts where Magnit stores are located and created creatives with evident visual images and catchy taglines.
We successfully increased the number of responses during the low season compared to last year.