SMM for FMCG brand in Azerbaijan

RUSAGRO
Solution
The main question we asked ourselves was who can tell us more about the family home than a housewife and caring mother?

In Baku, Zulya has become one. On the culinary blog "Housewife’s dreams" she shares her delicious recipes, proven tips and family stories with the readers who care.
CHALLENGE
Convey to Azerbaijani audience in social networks that the brand "Housewife’s dream" helps create a family atmosphere of coziness, care and importance.
follower growth
7.5 TIMES
620 → 4 665
a 338-fold increase in reactions
45 → 15 223
We publish content in two languages — Azerbaijani and Russian.

The social networks «Mechta Xozyayki» are not soulless and faceless publications, which is typical of many brands, but live communication with Zulya.
increase in engagement
3 TIMES
7,2 % → 21,2 %
Total coverage
5,6 million
SHALL WE
DISCUSS PLANS?