Branding for leading developer in Tatarstan
Develop a brand for the new residential complex, which will allow the client to get away from the same-type techniques and competitors’ branding.
We reduced the theory of six handshakes to two in the new residential complex. The key idea for the residential complex “Atmosphere” is unity and neighborliness.
Now the residents can proudly say "We have our own "Atmosphere". And the developer can use adaptive corporate identity. We based it on compositions, which, like an atmosphere, are always unique and reflect the clusters of the residential complex: distinct interests of the residents and different public spaces.